By: Maxim Staff
April 22, 2025· 2 min read
Featuring a headlining performance by hip-hop legend Too $hort and a star-studded guest list including Wiz Khalifa, Alissa Violet and David Dobrik.
Maxim’s “The Arrival – Welcome To The Palm Springs” festival kick-off event—highlighting our April cover starring Cindy Crawford and featuring a headlining set by Too $hort, whose new album Sir Too $hort, Vol. 1 (Freaky Tales) dropped on April 18—was the hottest ticket in Palm Springs on April 17, as evidenced by a star-studded guestlist that included Wiz Khalifa, former Maxim cover star Amber Rose, Alissa Violet, Dale Moss, David Dobrik, Blake Gray, Patrick Ta, Faze Banks and many others.
Maxim set the bar high for the locale’s two weeks of musical festivities while also celebrating the release of the Too $hort-executive produced, Pedro Pascal-starring movie Freaky Tales. The party was held minutes from the festival grounds at Laguna Seca Estates in Bermuda Dunes, featuring a sprawling property and an airplane hanger transformed into the focal point of the region’s nightlife. Among the many other musicians, actors, models and influencers in attendance were Chloe Veitch, Becca Brazil, Joshua Uduma, Red Lotus, Crime By Design, Natalie Noel, Shannon K, Griffin Johnson, Mark Estes, Faze Banks, Olivia Alboher, Emma Pill, Paul Butcher, Freaky Tales executive producer David Weintraub and director Ryan Fleck, Mike Majlak, and Love Island personalities Kaylor Martin, Mackenzie Dipman, Kendall Washington and Harrison Luna. A packed dance floor featuring DJ sets by Beau Cruz, Quenville, Lightleak and Hamoodie kept the crowd moving before the hip-hop legend’s electric headlining set.
Key partners for the evening included Heineken, Absolut, Skrewball Peanut Butter Whiskey, Casa Azul Tequila, FanFix, Culture Kings and LaCroix, with highlighted activations by partners such as Brooklyn Beckham’s Cloud 23 x Mike Majlak’s 10/10 Burger, Monster Energy, Nasty Beast Hard Tea, The Beast, Tour Water, Doughbrik’s Snacks’ new Wavers, mainstay fashion trendsetter True Religion, Live Tinted, Liquid IV, Reclip App, Lovesac, Vacation, Filthy, Ooka, Jameson and FanFix. Zouk Los Angeles, spurred from global hospitality leaders Sam Nazarian’s SBE and Singaporean nightlife powerhouse Hui Lim of Zouk Group (Zouk Las Vegas), added an air of luxe exclusivity with VIP bottle service and hospitality.
Zouk: Curating the VIP Experience
Zouk Los Angeles, which recently made its grand opening debut from top global hospitality leaders Sam Nazarian’s sbe and Singapporean nightlife powerhouse, Hui Lim of Zouk Group (Zouk Las Vegas), brought the nightlife flare to the Maxim party with VIP bottle service and hospitality.
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